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For small businesses, the pandemic accelerated their digital journey, and many are finding benefits beyond digital payment acceptance, including back-end efficiencies and more targeted social media marketing. So far, their strategy is working — small businesses that use technology platforms increased their profits between 2022 and 2023 more than those that used little to no tech, according to a 2024 US Chamber of Commerce report. Read how small businesses are increasingly turning to digital tools to gain valuable insights needed for their businesses to grow and evolve.