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Empowering small businesses in the digital age
Empowering small businesses in the digital age | Digital Nations | GZERO Media

Empowering small businesses in the digital age

Rajiv Garodia, global head of government solutions for Visa, delved into the critical role of small businesses in the modern economy, particularly in the context of the COVID-19 pandemic. In a GZERO livestream event presented by Visa, Garodia says the pandemic exposed vulnerabilities of small and medium sized businesses including the lack of digital skills among many small business owners. As consumer behavior shifted towards digital channels, small businesses found themselves unable to keep pace. The ability to collect payments became increasingly reliant on digital transactions and those unable to offer digital payment options risked exclusion from the broader economy.

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