Trending Now
We have updated our Privacy Policy and Terms of Use for Eurasia Group and its affiliates, including GZERO Media, to clarify the types of data we collect, how we collect it, how we use data and with whom we share data. By using our website you consent to our Terms and Conditions and Privacy Policy, including the transfer of your personal data to the United States from your country of residence, and our use of cookies described in our Cookie Policy.
{{ subpage.title }}
Google’s control over search isn’t what it used to be
TikTok recently allowed advertising on its search results. And Perplexity, the AI search engine, plans to introduce ads on its search results later this month. Google, which had a 60% market share in US search advertising in 2018, is projected to have a 48.3% market share in 2025, according to the market research firm eMarketer.