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IMAGO/Wolfgang Maria Weber via Reuters Connect

What is “human-washing”?

You’ve heard of greenwashing, pinkwashing, and sportswashing. But what about human-washing? That’s a newfangled term reserved for those scenarios when artificial intelligence pretends to be, well, human. AI researcher Emily Dardaman used the term in an interview with Wired after seeing a startup claim “We’re not AIs” while using a deepfake version of its CEO in an ad.

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