Can Elon Musk sway the election?

Tesla CEO and X owner Elon Musk reacts next to Republican presidential nominee and former U.S. president Donald Trump during a campaign rally, at the site of the July assassination attempt against Trump, in Butler, Pennsylvania, U.S., October 5, 2024.
Tesla CEO and X owner Elon Musk reacts next to Republican presidential nominee and former U.S. president Donald Trump during a campaign rally, at the site of the July assassination attempt against Trump, in Butler, Pennsylvania, U.S., October 5, 2024.
REUTERS/Brian Snyder

Elon Musk, the world’s wealthiest person, has thrown his full weight behind former President Donald Trump’s presidential campaign.

Musk endorsed Trump in July after a gunman attempted to assassinate the former president at a Pennsylvania rally. In the time since, he’s spent millions to help Trump get elected, echoed conspiracy theories spread by the ex-president, and taken to the campaign trail to muster support for the GOP presidential nominee. But will it be enough to propel Trump to victory?

How influential is Musk? Through his various business holdings, Musk has the capacity to shape everything from public discourse and space travel to internet access in war zones.

For years, Musk — who has a net worth of $265 billion — was best known as the owner of Tesla and SpaceX. But in 2022, he acquired X (formerly Twitter). Musk has taken controversial steps since purchasing the social media platform, ranging from using his personal account with 201 million followers to spread outlandish, false claims to restoring accounts that had been banned for spreading misinformation, including Trump’s.

After Hurricane Helene devastated North Carolina last month, for example, Musk took to X and amplified baseless claims about the federal government seizing and blocking aid from being distributed, among other groundless assertions. Subsequently, there have been reports of FEMA aid workers being threatened, leading the agency to adjust operations — including stopping door-to-door visits.

This is just one example of the power Musk wields via his immense wealth and ownership of X, a major public forum. The erroneous information he’s helped spread has complicated hurricane relief efforts, making it harder to get aid to victims.

Can Musk sway the 2024 presidential election? Even before he publicly endorsed the former president,Musk launched a pro-Trump super PAC — America PAC — and pumped $75 million of his own money into it between July and September. America PAC has primarily focused on canvassing, digital operations, and direct mail.

Meanwhile, Musk has hit the campaign trail in swing states like Pennsylvania — even appearing onstage with the former president — as part of his efforts to boost Trump’s campaign. But Musk is a highly divisive figure, and polling suggests he could struggle to appeal to on-the-fence voters who could be crucial to winning in November.

A recent NBC News poll found that just 31% of independents view Musk positively. That said, the billionaire is fairly popular with Republican voters. The poll found 62% of GOP voters have positive feelings about Musk, though only 7% of Democrats said the same.

It remains to be seen whether Musk’s efforts to help Trump win will pay off. His super PAC has stumbled in its canvassing efforts in key battleground states due to problems linked to last-minute vendor switches and hiring struggles. Musk himself has acknowledged these setbacks. In response to a tweet about the super PAC’s woes earlier this month, he said, “Sorry, so many dumb things happening. Working on fixing.”

What does Musk get out of this? If the election goes the way the billionaire wants, Musk could be given a great deal of credit and gain even more influence over Trump as the former president once again assumes the most powerful office on the planet.

Trump has even suggested that he might offer Musk a spot in his Cabinet. He’s also discussed making Musk the head of a government efficiency commission, which could give the billionaire sway over rules that impact his companies. This could help explain why Musk has gone all-in on Trump’s campaign, despite once privately referring to the ex-president as a “stone-cold loser.”

Musk has openly admitted to supporting Democratic candidates in the past, but in 2022 he said he would start voting Republican because Democrats were now the party “of division & hate,” without elaborating. That same month, Musk also said he was switching to the GOP because of “unprovoked attacks by leading Democrats against me & a very cold shoulder to Tesla & SpaceX.”

Along these lines, it seems that Musk’s support for Trump is motivated by personal and transactional reasons as much as anything else. Musk’s companies have already received billions from the US government — SpaceX, for example, raked in $14.7 billion over the past decade in federal launch prime contracts. Trump could be a gateway to even more government money for Musk if he defeats Vice President Kamala Harris.

More from GZERO Media

- YouTube

Fifty years after the fall of Saigon (or its liberation, depending on whom you ask), Vietnam has transformed from a war-torn battleground to one of Asia’s fastest-growing economies—and now finds itself caught between two superpowers. Ian Bremmer breaks down how Vietnam went from devastation in the wake of the Vietnam War to becoming a regional economic powerhouse.

Eurasia Group and GZERO Media are seeking a highly creative, detail-oriented Graphic and Animation Designer who lives and breathes news, international affairs, and policy. The ideal candidate has demonstrated experience using visual storytelling—including data visualizations and short-form animations—to make complex geopolitical topics accessible, social-friendly, and engaging across platforms. You will join a dynamic team of researchers, editors, video producers, and writers to elevate our storytelling and thought leadership through innovative multimedia content.

The body of Pope Francis in the coffin exposed in St. Peter's Basilica in Vatican City on April 24, 2025. The funeral will be celebrated on Saturday in St. Peter's Square.
Pasquale Gargano/KONTROLAB/ipa-agency.net/IPA/Sipa USA

While the Catholic world prepares for the funeral of Pope Francis on Saturday – the service begins at 10 a.m. local time, 4 a.m. ET – certain high-profile attendees may also have other things on their mind. Several world leaders will be on hand to pay their respects to the pontiff, but they could also find themselves involved in bilateral talks.

A Ukrainian rescue worker sits atop the rubble of a destroyed residential building during rescue operations, following a Russian missile strike on a residential apartment building block in Kyiv, Ukraine, on April 24, 2025.
Photo by Justin Yau/ Sipa USA
Members of the M23 rebel group stand guard at the opening ceremony of Caisse Generale d'epargne du Congo (CADECO) which will serve as the bank for the city of Goma where all banks have closed since the city was taken by the M23 rebels, in Goma, North Kivu province in the East of the Democratic Republic of Congo, April 7, 2025.
REUTERS/Arlette Bashizi

The Democratic Republic of the Congo and an alliance of militias led by the notorious M23 rebels announced a ceasefire on Thursday after talks in Qatar and, after three years of violence, said they would work toward a permanent truce.

Students shout slogans and burn an effigy to protest the Pahalgam terror attack in Guwahati, Assam, India, on April 24, 2025. On April 22, a devastating terrorist attack occurs in Pahalgam, Jammu and Kashmir, resulting in the deaths of at least 28 tourists.
Photo by David Talukdar/NurPhoto

Prime Minister Narendra Modi has blamed Pakistan for Tuesday’s deadly terrorist attack in Kashmir, and he’s takenaggressive action against its government.

- YouTube

“When things are going fine, nobody really tests the skills and talents of their financial advisor, but this is a moment where really good advice can be extraordinarily powerful,” says Margaret Franklin, CFA Institute's CEO and President. In conversation with GZERO’s Tony Maciulis, Franklin describes the current financial climate as “maximum uncertainty,” rating it a 10 out of 10 on the risk scale.

President Donald Trump at a bilateral meeting with China's President Xi Jinping during the G20 leaders summit in Osaka, Japan, on June 29, 2019.
REUTERS/Kevin Lamarque/File Photo

On Wednesday, Donald Trump said he would deliver a “fair deal” with China and that he’d be “very nice” to the country after meeting with major retailers. But Beijing denies that there are any ongoing talks and has told the US it must cancel its unilateral tariffs before China will broker any negotiations.