Getting from the Great Resignation to the Great Return

Getting from the Great Resignation to the Great Return
Annie Gugliotta

It’s a job seeker’s market.

Over 47 million Americans voluntarily left their jobs last year, almost 13% more than in 2019. That was before the pandemic, which has upended the relationship between workers and employers as much as it has disrupted all our lives.

It’s not just a US phenomenon. High turnover rates extend across comparable OECD economies. Nearly a quarter of Brits and a third of Australians plan on switching jobs in the next several months.

The picture is somewhat different in the developing world. Hundreds of millions of people who lost their jobs during the pandemic — mostly in the informal economy — still can't find work because COVID obliterated entire industries such as tourism. Chinese companies, meanwhile, are struggling to retain young employees who are fed up with low pay and long hours.

The Great Resignation is thus a global problem, in varying ways, as will be the Great Return. With the omicron scare easing in the West, many companies there have begun trying to figure out how to woo millions of now-remote (or recently resigned) employees back to the office — precisely at a time when it’s gotten harder to find and retain talent.

Here are three ways employers might have success.

The most obvious fix is to raise salaries. That’s already happening for some. US wages grew on average 4.5% last year, the highest annual rate in almost 40 years. But with US inflation currently at 7.5%, that annual bump is actually a pay cut in real terms, and higher salaries won’t entice everyone.

What’s more, upward pressure on salaries is likely to contribute to even higher inflation.

Another option is additional benefits for employees, especially those who feel more productive working from home and see little upside to returning to the office. Many companies have already adopted permanent hybrid schedules, with workers coming in twice a week.

But some CEOs want everyone in the office five days a week. They just don't get it, US organizational psychologist Adam Grant toldGZERO World. Grant argues that worker productivity “is about the purpose and the process that you bring to your job (...) not about the place you happen to be doing it in.”

Apart from going hybrid, governments are increasingly backing experiments such as four-day workweeks to deliver more work-life balance. This approach has already been tested — with varying degrees of success — in Iceland, Spain, and it will soon be trialed in England.

Finally, companies that struggle to find talent where they’re based might opt to find it elsewhere — including overseas. That means more people working remotely from other US states or even abroad, which could have big political implications.

Imagine all those American manufacturing jobs that went to Mexico thanks to NAFTA, or to China after Beijing joined the WTO. This time, though, US labor outsourcing would hit the laptop class — the one that has benefited the most from globalization and a digital-first world.

As Eurasia Group CCO Alex Kazan points out on the Living Beyond Borders podcast, a post-pandemic hiring spree of remote labor from low-income countries could be politically toxic amid the surge of nationalism and protectionism we've seen in places around the world. But if done right, it could also be viewed as an expansion of a flexible gig economy that can spur greater inclusion in a global workforce.

“We're still a long way away from a global labor pool, but certainly the normalization and acceptance of technologies that enable remote work make that a more plausible future,” Kazan says.

Meanwhile, WFH is not going away. If companies in advanced economies want to lure their employees back to the office, most firms will need to reshape workplace culture to embrace remote working and hybrid models.

More from GZERO Media

- YouTube

This is the twenty-fifth time that Vladimir Putin has greeted the new year as ruler of Russia. To mark the occasion, he takes a look back at just how far he has come. Do you remember what was on the billboard charts when he first took power? #PUPPETREGIME

Exclusive: Ian Bremmer’s Top Risks for 2025
Annie Gugliotta

Every January, Eurasia Group, our parent company, produces a report with its forecast for the world's Top 10 Risks in the year ahead. Its authors are EG President Ian Bremmer and EG Chairman Cliff Kupchan. Ian explains the Top 10 Risks for 2025, one after the other. He also discusses the three Red Herrings.

FILE PHOTO: Palestinian children walk past the rubble of houses, destroyed in previous Israeli strikes, amid the Israel-Hamas conflict, in Khan Younis, southern Gaza Strip, January 7, 2025.
REUTERS/Mohammed Salem/File Photo

The war in Gaza took center stage Tuesday at President-elect Donald Trump’s second press conference since his election in November.

Meta CEO Mark Zuckerberg makes a keynote speech at the Meta Connect annual event at the company's headquarters in Menlo Park, California, U.S., September 25, 2024.

REUTERS/Manuel Orbegozo

In a major policy shift, Meta announced on Tuesday that it is ending its third-party fact-checking program across Facebook, Instagram, and Threads in favor of a community-based moderation system similar to X's Community Notes.

France National Front presidential candidate Jean-Marie Le Pen addresses a political rally in Lille on Feb. 25, 2007.

REUTERS/Pascal Rossignol

Jean-Marie Le Pen, whose ultranationalist and conservative views enraged millions but also shaped the contemporary French political scene, died on Tuesday at 96.

Photo illustration showing Elon Musk's post on X on a mobile phone, with a Union Jack in the background. Elon Musk has posted a stream of online attacks on British Prime Minister Keir Starmer on his platform X, formerly Twitter.

Vuk Valcic/SOPA Images via Reuters Connect

Musk has written a number of recent social media posts to show his support of far-right populists in Europe and to attack politicians on the left. Now, European leaders believe, is the time to brush him back.

Microsoft’s AI for Good Lab has unveiled SPARROW – Solar-Powered Acoustic and Remote Recording Observation Watch – a revolutionary AI-powered solution to measure and protect Earth’s biodiversity. Operating autonomously in remote locations, SPARROW collects and processes biodiversity data in real time using solar-powered sensors and edge computing. Data is transmitted via low-Earth orbit satellites directly to the cloud, enabling researchers worldwide to gain critical insights without disturbing ecosystems. This open-source innovation empowers conservationists, NGOs, and citizen scientists to accelerate biodiversity protection on a global scale. You can learn more here.

When his daughter was born, Johnny was able to use Walmart’s paid parental leave to spend six weeks bonding with her: “I’m a living example of the benefits Walmart provides.” Walmart’s comprehensive benefits — including paid parental leave, healthcare, tuition coverage, and more — help associates live better at work and at home. With a $1 billion investment in career-driven training and development, Walmart is creating pathways to higher-paying, higher-skilled jobs, so associates like Johnny can build better lives for themselves and their families. Learn why it pays to work at Walmart.