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How measuring nature at the DNA level unlocks financial growth

December 29, 2022

GZERO Staff

How Do You Measure Nature? | GZERO Media

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Katie Critchlow is CEO of NatureMetrics, a company that, well, measures nature. But how?

"We use eDNA; that's all the DNA that's left behind in the environment by every species because every species in the world contains DNA," she explains during the livestream discussion "Time for nature: Turning biodiversity risk into opportunity," hosted by GZERO in partnership with Suntory.

But the animals and plants you see, Critchlow points out, are only a tiny fraction of total life on earth. There's a lot of very small stuff too.

Those microbes, fungi, and nematodes are what matter most to business risk because they "drive the nutrient cycles and the carbon cycles and basically keep us all alive."

Learn more about this GZERO Media live discussion: https://www.gzeromedia.com/sustainability

GZEROMEDIA

All of Trump’s horses and all of Trump’s men

FILE PHOTO: Robert F. Kennedy Jr. and Republican presidential candidate and former U.S. President Donald Trump greet each other at a campaign event sponsored by conservative group Turning Point USA, in Duluth, Georgia, U.S., October 23, 2024.

REUTERS/Carlos Barria/File Photo/File Photo

With world leaders descending upon Brazil this week for the annual G20 summit, the specter of Donald Trump’s return looms all around.

Hard Numbers: India’s capital struggles to breathe, Honduran villages cut off, Greece puts a dent in its debt, Tiger King begs Trump for job

A ragpicker searches for garbage as he walks through railway tracks on a smoggy morning in New Delhi, India on November 4, 2023.

(Photo by Kabir Jhangiani/NurPhoto)

50: Particulate matter in the air over Delhi reached 50 times the safe level on Monday, causing the Indian government to close schools, halt construction, and bar certain trucks from entering the capital.

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Philippines locks in enhanced defense deal with US to deter China

U.S. Defense Secretary Lloyd Austin poses with Philippine President Ferdinand Marcos Jr during a courtesy call at the Malacanang Palace in Manila, Philippines, November 18, 2024.

Gerard Carreon/Pool via REUTERS

Manila’s top defense official Gilberto Teodoro signed a treaty with the US on Monday that will allow the Philippines to access more closely-held military intelligence and purchase more advanced technology to defend itself from China.

Why the world is facing a population crisis

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On GZERO World, Ian Bremmer sits down with Jennifer Sciubba to explore a looming global crisis: population collapse. With fertility rates below replacement levels in two-thirds of the world, what does this mean for the future of work, healthcare, and retirement systems? In the US, Vice President-Elect JD Vance and Elon Musk are already sounding the alarm, the latter saying it's “a much bigger risk” to civilization than global warming. Can governments do anything to stop it?

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How measuring nature at the DNA level unlocks financial growth

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New Zealand rocked by indigenous rights controversy

Over the past few days you might have seen that viral clip of New Zealand lawmakers interrupting a legislative session with a haka -- the foot-stamping, tongue-wagging, eyes-bulging, loud-chanting ceremonial dance of the nation’s indigenous Maori communities.

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President-elect Donald Trump, who’s expressed opposition to continued US aid to Kyiv, wants to quickly end the war in Ukraine and could pump the brakes on this policy shift once in office.

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How measuring nature at the DNA level unlocks financial growth

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Subscribe to GZERO Media's newsletter: Signal

More from GZERO Media

Over the past few days you might have seen that viral clip of New Zealand lawmakers interrupting a legislative session with a haka -- the foot-stamping, tongue-wagging, eyes-bulging, loud-chanting ceremonial dance of the nation’s indigenous Maori communities.

With world leaders descending upon Brazil this week for the annual G20 summit, the specter of Donald Trump’s return looms all around.

Donald Trump won the White House on a promise to turn around the US economy. Now, he’s struggling to appoint a lieutenant to tackle the job.

For all the singles out there, it's cuffing season. But for many in Donald Trump's orbit, including himself and many of his cabinet picks, his recent presidential win has officially made it uncuffing season.

50: Particulate matter in the air over Delhi reached 50 times the safe level on Monday, causing the Indian government to close schools, halt construction, and bar certain trucks from entering the capital.

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Subscribe to GZERO Media's newsletter: Signal

Manila’s top defense official Gilberto Teodoro signed a treaty with the US on Monday that will allow the Philippines to access more closely-held military intelligence and purchase more advanced technology to defend itself from China.

Ian Bremmer's Quick Take: From China to Canada, the world is gearing up for significant strategic shifts under Donald Trump's administration. According to Ian Bremmer, countries are eager to avoid crosswires with the US. In this Quick Take, Ian explains how these geopolitical moves are unfolding.

President-elect Donald Trump, who’s expressed opposition to continued US aid to Kyiv, wants to quickly end the war in Ukraine and could pump the brakes on this policy shift once in office.

President Bassirou Diomaye Faye called the snap vote eight months after taking office, seeking a majority mandate for economic reforms as the country grapples with high inflation and widespread unemployment.