New AI toys spark privacy concerns for kids

Innovative AI toys spark privacy concerns for kids | GZERO AI

Taylor Owen, professor at the Max Bell School of Public Policy at McGill University and director of its Centre for Media, Technology & Democracy, looks at a new phenomenon in the AI industry: interactive toys powered by AI. However, its interactivity function comes with a host of privacy concerns. According to Owen, it doesn't end there.

So, it's that time of year where I start thinking, admittedly far too late, about my holiday shopping. And because I have a ten-year-old child, this means that I am seeing a lot of ads for new kids’ toys. Kids have had interactive toys for decades. Remember Tickle Me Elmo?

But now these interactive toys are being powered by AI. For example, for $1500, you can buy your kid a Moxie robot. My name is Moxie. I am a new robot. What is your name? Moxie is sort of like a robotic best friend. When your kid talks to it, Moxie records those conversations and then uses technology powered by OpenAI to analyze those interactions and react back.

Embodied, the company that makes Moxie, says that this helps kids regulate their emotions, provides them with companionship, and boost their self-esteem. All of which sounds great, but toys like this should also give us pause. Let me explain. A toy like this comes with a whole host of privacy concerns. Moxie records video and audio of your child and then analyzes that data to create facial expression and user image data.

Now they say they don't store the audio and video recordings, but they do keep the metadata about your child's facial expressions and how they're interacting with the toy. Embodied says it's ultimately parents’ responsibility to ensure that their child isn't giving out personal data. But I don't know., that seems unlikely for a toy that's designed to be your child's digital best friend.

These types of privacy concerns, of course, aren't new. Home assistants like Amazon Alexa and other smart appliances also record and mine your data. And big tech companies aren't likely to move away from this kind of practice, as data collection is essential to their market power. It's pretty clear we're extending this collection practice into the lives of our children.

While privacy concerns with toys like these are well-established, there's another issue that I think requires some thought. How will toys like these affect childhood development? There's a chance these toys could become a powerful tool in helping kids learn and grow. Embodied claims that 71% of the kids that use Moxie saw improved social skills. But this also represents a pretty radical new frontier in childhood development.

What happens when kids are being socialized with robots instead of with other kids? It's often said that AI is going to transform our society, but this may not be a binary event. Sometimes the effect of AI is going to creep into our lives slowly. Kids toys, slowly but surely becoming agents, may be one way this happens.

I'm Taylor Owen and thanks for watching.

More from GZERO Media

This summer, Microsoft released the 2025 Responsible AI Transparency Report, demonstrating Microsoft’s sustained commitment to earning trust at a pace that matches AI innovation. The report outlines new developments in how we build and deploy AI systems responsibly, how we support our customers, and how we learn, evolve, and grow. It highlights our strengthened incident response processes, enhanced risk assessments and mitigations, and proactive regulatory alignment. It also covers new tools and practices we offer our customers to support their AI risk governance efforts, as well as how we work with stakeholders around the world to work towards governance approaches that build trust. You can read the report here.

- YouTube

Brazil’s Supreme Court has sentenced former President Jair Bolsonaro to 27 years in prison for plotting to overturn the 2022 election and allegedly conspiring to assassinate President Lula. In this week's "ask ian," Ian Bremmer says the verdict highlights how “your response… has nothing to do with rule of law. It has everything to do with tribal political affiliation.”

Supporters of main opposition Republican People’s Party (CHP) attend a rally to protest against the arrest of Ekrem Imamoglu, the mayor of Istanbul and main rival of President Tayyip Erdogan, a day after the removal of the CHP's Istanbul provincial head Ozgur Celik by a court over alleged irregularities in a 2023 CHP provincial congress, in Istanbul, Turkey, September 3, 2025.
REUTERS/Umit Bektas/File Photo

After a weekend of mass protests in Turkey, a court in Ankara has postponed its decision in a highly charged case that could oust Turkey’s main opposition leader – and boost the fortunes of long-time President Recep Tayyip Erdoğan.

- YouTube

China is going all in on renewables, breaking monthly records on clean energy installation and generation. Bill McKibben tells Ian Bremmer that Beijing's bet on solar and wind gives them a competitive edge on a new episode of GZERO World.

Stephen Graham, winner of Best Lead Actor in a Limited or Anthology Series or Movie and Best Writing for a Limited or Anthology Series or Movie, Owen Cooper, Best Supporting Actor in a Limited or Anthology Series or Movie, and Erin Doherty, Best Supporting Actress in a Limited or Anthology Series or Movie, for "Adolescence", Best Limited or Anthology Series pose with their awards at the 77th Primetime Emmy Awards in Los Angeles, California, U.S., September 14, 2025.
REUTERS/Daniel Cole

8: Netflix teen murder series "Adolescence" won eight Emmys including for best limited series. Supporting actor Owen Cooper,15, became the youngest male actor to win an Emmy.