New AI toys spark privacy concerns for kids

Innovative AI toys spark privacy concerns for kids | GZERO AI

Taylor Owen, professor at the Max Bell School of Public Policy at McGill University and director of its Centre for Media, Technology & Democracy, looks at a new phenomenon in the AI industry: interactive toys powered by AI. However, its interactivity function comes with a host of privacy concerns. According to Owen, it doesn't end there.

So, it's that time of year where I start thinking, admittedly far too late, about my holiday shopping. And because I have a ten-year-old child, this means that I am seeing a lot of ads for new kids’ toys. Kids have had interactive toys for decades. Remember Tickle Me Elmo?

But now these interactive toys are being powered by AI. For example, for $1500, you can buy your kid a Moxie robot. My name is Moxie. I am a new robot. What is your name? Moxie is sort of like a robotic best friend. When your kid talks to it, Moxie records those conversations and then uses technology powered by OpenAI to analyze those interactions and react back.

Embodied, the company that makes Moxie, says that this helps kids regulate their emotions, provides them with companionship, and boost their self-esteem. All of which sounds great, but toys like this should also give us pause. Let me explain. A toy like this comes with a whole host of privacy concerns. Moxie records video and audio of your child and then analyzes that data to create facial expression and user image data.

Now they say they don't store the audio and video recordings, but they do keep the metadata about your child's facial expressions and how they're interacting with the toy. Embodied says it's ultimately parents’ responsibility to ensure that their child isn't giving out personal data. But I don't know., that seems unlikely for a toy that's designed to be your child's digital best friend.

These types of privacy concerns, of course, aren't new. Home assistants like Amazon Alexa and other smart appliances also record and mine your data. And big tech companies aren't likely to move away from this kind of practice, as data collection is essential to their market power. It's pretty clear we're extending this collection practice into the lives of our children.

While privacy concerns with toys like these are well-established, there's another issue that I think requires some thought. How will toys like these affect childhood development? There's a chance these toys could become a powerful tool in helping kids learn and grow. Embodied claims that 71% of the kids that use Moxie saw improved social skills. But this also represents a pretty radical new frontier in childhood development.

What happens when kids are being socialized with robots instead of with other kids? It's often said that AI is going to transform our society, but this may not be a binary event. Sometimes the effect of AI is going to creep into our lives slowly. Kids toys, slowly but surely becoming agents, may be one way this happens.

I'm Taylor Owen and thanks for watching.

More from GZERO Media

FILE PHOTO: Turkish President Tayyip Erdogan attends the G20 summit in Rio de Janeiro, Brazil, November 19, 2024.
REUTERS/Pilar Olivares/File Photo/File Photo

Turkish President Recep Tayyip Erdoğan called Sudanese Armed Forces Gen. Abdel-Fattah al-Burhan on Friday offering to help resolve the country’s civil war by mediating negotiations with the rebels and their alleged backers, the United Arab Emirates.

FILE PHOTO: South Korean President Yoon Suk-yeol speaks on the government budget at the National Assembly in Seoul, South Korea, 25 October 2022.
JEON HEON-KYUN/Pool via REUTERS/File Photo

South Korea’s rogue President Yoon Suk Yeol faces impeachment and charges of insurrection – but will he show up for trial?

People celebrate after fighters of the ruling Syrian body ousted Syria's Bashar al-Assad, in Aleppo, Syria, December 13, 2024.
REUTERS/Karam al-Masri

Syria’s new leadership claims it wants to prioritize stability and reconstruction over further conflict – but will that be possible?

- YouTube

The Assad family no longer rules Syria. So how did a brutally repressive regime rule with an iron fist for five decades, only to collapse in two weeks? To help make sense of these shocking past few weeks and the potential power vacuum to come is Middle East expert and Beirut-based journalist Kim Ghattas on GZERO World with Ian Bremmer.

Economic Outlook 2025 reveals the trends and shifts that will shape the global economy in the coming year, according to the Mastercard Economics Institute. The report explores a few key economic themes, leveraging Mastercard’s aggregated and anonymized data to provide a unique perspective. This includes cyclical changes – such as shifts in consumption as central banks lower rates or prices change – and structural changes like the impact of migration on capital flows or workplace flexibility driving greater female workforce engagement.

- YouTube

The last time Syrians sought to oust the Bashar Assad regime, the ensuing crackdown sparked a 14-year-long civil war, killing over 500,000 Syrians and creating nearly six million refugees. So why did things change this time? Ian Bremmer explains.