One big thing missing from the AI conversation | Zeynep Tufekci

One big thing missing from the AI conversation | Zeynep Tufekci | GZERO World

When deployed cheaply and at scale, artificial intelligence will be able to infer things about people, places, and entire nations, which humans alone never could. This is both good and potentially very, very bad.

If you were to think of some of the most overlooked stories of 2023, artificial intelligence would probably not make your list. OpenAI's ChatGPT has changed how we think about AI, and you've undoubtedly read plenty of quick takes about how AI will save or destroy the planet. But according to Princeton sociologist Zeynep Tufekci, there is a super important implication of AI that not enough people are talking about.

"Rather than looking at what happens between you and me if we use AI," Tufekci said to Ian on the sidelines of the Paris Peace Forum, "What I would like to see discussed is what happens if it's used by a billion people?" In a short but substantive interview for GZERO World, Tufekci breaks down just how important it is to think about the applications of AI "at scale" when its capabilities can be deployed cheaply. Tufekci cites the example of how AI could change hiring practices in ways we might not intend, like weeding out candidates with clinical depression or with a history of unionizing. AI at scale will demonstrate a remarkable ability to infer things that humans cannot, Tufekci explains.

Watch the GZERO World with Ian Bremmer episode: Overlooked stories in 2023
Catch GZERO World with Ian Bremmer every week at gzeromedia.com/gzeroworld or on US public television. Check local listings.

More from GZERO Media

- YouTube

“If the G-Zero world is winning, one of the things that's also winning is impunity,” says Ian Bremmer, president and founder of Eurasia Group and GZERO Media. Speaking at the 2025 Munich Security Conference, Bremmer highlights the rise of global impunity and the challenges of deterrence in today’s volatile geopolitical climate.

Israelis sit together as they light candles and hold posters with the images Oded Lifschitz, Shiri Bibas, and her two children, Kfir and Ariel Bibas, seized during the deadly Oct. 7, 2023 attack by Hamas, on the day the bodies of the deceased hostages were handed over under by Hamas on Feb. 20, 2025.

REUTERS/Itay Cohen
South Korea's impeached President Yoon Suk Yeol attends a hearing of his impeachment trial at the Constitutional Court in Seoul, South Korea, February 20, 2025.
Matrix Images/Korea Pool

Impeached South Korean President Yoon Suk-yeol appeared before two courts on Thursday. His first stop at the Seoul Central District Court made him the first sitting president — he’s not yet been formally removed from office — to face criminal prosecution.

Ukrainian President Volodymyr Zelenskiy and U.S. President Donald Trump's special envoy, General Keith Kellogg, meet in Kyiv, Ukraine, on February 20, 2025.
Photo by Maxym Marusenko/NurPhoto

Ahead of the third anniversary on Monday of Russia’s full-scale invasion of Ukraine, Ukraine’s President Volodymyr Zelensky and Donald Trump’sUkraine envoy, Keith Kellogg,met in Kyiv on Thursday to discuss bringing the fighting to an end as Washington’s allegiances appear to be shifting toward Moscow.

South African president Cyril Ramaphosa takes the national salute below a statue of former president Nelson Mandela at the Cape Town City Hall, ahead of his State Of The Nation (SONA) address in Cape Town, South Africa February 6, 2025.
REUTERS/Nic Bothma

South Africa’s ruling coalition, made up primarily of the African National Congress and the Democratic Alliance, is showing signs of a possible crack in its government of national unity.

U.S. Senator Lindsey Graham (R-SC) speaks to the media, on the day of a Senate Republicans' weekly policy lunch on Capitol Hill in Washington, D.C., U.S., February 19, 2025.

REUTERS/Kent Nishimura

Those of us who grew up in a Cold War world have long thought of Republicans as the US political party that is most consistently tough on Moscow.

Luisa Vieira

The shocking US pivot to Russia has sent the world through the political looking glass and into the upside-down era of Trumpland. Is the US abandoning its historic allies in NATO, Europe, and Canada in favor of … Russia? The short answer is yes, writes GZERO Publisher Evan Solomon. For now.

The Energy Security Hub @BMW Foundation Herbert Quandt Pavilion at the Munich Security Conference held crucial talks last weekend on pressing global issues to the energy transition. Over 2.5 days of controversial and constructive talks in the heart of Munich, it became clear that energy security is not only an economic and geopolitical issue but one that’s also inextricably linked to social progress and democratic values. “There is not just one way forward,” said Dr. Heba Aguib, board member of the BMW Foundation Herbert Quandt. However, speed, scale, and collaboration across sectors are needed to drive the transition. “The open and collaborative approach that big tech companies are taking can serve as a model for other organizations and countries to use external expertise and resources to drive their energy initiatives, tailored to local needs,” she said. Learn more about the program here.