☰
HomeLiving Beyond BordersGZERO WorldSignalIn 60 SecondsPuppet RegimeGZERO World PodcastContact UsAbout UsCareersPrivacy PolicyTerms

Super Bowl ad upsets the b’y

February 15, 2024
David Moscrop
​Vrbo signage on the exterior of a stadium.

Vrbo signage on the exterior of a stadium.

Kirby Lee-USA TODAY Sports via Reuters
The province of Newfoundland and Labrador is not happy with a certain Super Bowl ad – and neither are some residents. Last Sunday, a Vrbo ad aired during the game in which the iconic song “I’se the b’y” played over some … pastoral scenes involving barns and farm animals.

Now, the province’s tourism minister, Steve Crocker, wants the online rental agency to pull the ad, arguing it’s derogatory toward Newfoundland and Labrador. He’s spoken with the company, which defends the ad as poking fun “at our competition, not anyone in Newfoundland.”

While Vrbo paid a cool $7 million for the 30-second spot during the big game, it’s getting the additional attention and air time for free while also giving provincial politicians a chance to grandstand in righteous defense of their heritage.

More from GZERO Media

Ukraine fires US missiles into Russia. What's next?

- YouTube

youtu.be

Ukraine has launched US-made long-range missiles into Russia for the first time. Will this change the course of the war? How likely will Trump be able to carry out mass deportations when he's in office? Will there be political fallout from Hong Kong's decision to jail pro-democracy activists? Ian Bremmer shares his insights on global politics this week on World In :60.

UN will resume aid flights to Haiti as gangs gain ground

A man rushes past members of security forces during clashes between gangs and security forces, in Port-au-Prince, Haiti November 11, 2024.
REUTERS/Marckinson Pierre

The UN Humanitarian Air Service is scheduled to restart flights to Haiti on Wednesday, a week after several planes attempting to land at Port-au-Prince airport came under small arms fire.

Trump’s immigration plan faces hurdles

People hold signs reading "Trump, we will not pay for the wall" and "Trump, stop the mass deportations" near the border fence between Mexico and the U.S., in Tijuana, Mexico March 13, 2018.
REUTERS/Edgard Garrido

Donald Trump responded “TRUE!!!” to a post on Monday predicting that he would declare illegal immigration a national emergency in order to deploy the military to deport migrants.

Putin loosens the muzzle on Russia's nuclear weapons

Russian President Vladimir Putin chairs a meeting on the situation in Belgorod, Kursk, and Bryansk regions following an incursion of Ukrainian troops, in August 2024.
Sputnik/Gavriil Grigorov/Pool via REUTERS

The long-prepared move came just hours after Ukraine launched US-made ATACMS long-range missiles into Russia for the first time. Are we headed towards a major escalation?

The Trump dance is taking over sports

Republican presidential nominee and former U.S. President Donald Trump dances accompanied by Melania Trump, after speaking following early results from the 2024 U.S. presidential election in Palm Beach County Convention Center, in West Palm Beach, Florida, U.S., November 6, 2024.

Is it a political statement or just a fun dance? Either way, the “Trump dance” is spreading across the sports world like wildfire.

US says Israel-Hezbollah cease-fire ‘within our grasp’

Israeli Prime Minister Benjamin Netanyahu speaks at a ceremony for military combat officers at an army base near Mitzpe Ramon, Israel, October 31, 2024.
REUTERS/Amir Cohen

Netanyahu says that even if there is a cease-fire in Lebanon, Israel will still need to operate against Hezbollah to prevent it from regaining strength — a position that could prove to be a sticking point as the US works to get a deal across the finish line.

Walmart customers can enjoy a holiday meal for less than $7 per person

Walmart

Walmart is helping customers save more this holiday season with a 29-item Thanksgiving spread at an even lower price than last year. Now through Dec. 24, customers can count on Walmart’s Every Day Low Prices for a delicious and affordable holiday meal to enjoy with their families. The retailer is also offering customers the opportunity to gift a meal to loved ones or donate to the Salvation Army. Learn how Walmart helps customers save money and live better all season long.

Microsoft publishes its annual Impact Summary

Microsoft

Microsoft’s latest Impact Summary highlights the influence of AI and how it’s shaping key initiatives like bridging the digital skills gap, promoting responsible AI, and advancing sustainability.In the past year, AI has tackled some of the world's toughest problems, from monitoring the Amazon rainforest to providing diagnostic tools in remote areas. Ultimately, AI has the potential to bring education, healthcare, and opportunity to everyone, everywhere. Read the full report outlining Microsoft’s efforts, progress, and outcomes over the last year.

About UsCareers PressContact Us Privacy PolicyTerms of Use
© 2020 GZERO Media. All Rights Reserved | A Eurasia Group media company.