The dangers of sportswashing for the Olympics

Could the Olympics ever be free of politics? | Sally Jenkins | GZERO World with Ian Bremmer

Should there be a limit on foreign investment in professional sports? Sportswashing—when a government uses sports to improve its country’s reputation, distract from human rights abuses, or political controversies—has become a major problem in athletics and pro sports. But can governments do anything to stop it?

Washington Post sports columnist Sally Jenkins joined Ian Bremmer on GZERO World ahead of the Olympic Games in Paris to talk about politics, sports and how they overlap. Saudi Arabia has invested billions of dollars in the last few years in sports like golf and tennis to help burnish its global reputation as a modern, forward-looking country. Sportswashing isn’t just a moral issue but also a political one, Jenkins points out, because the more foreign money that gets entangled in domestic companies, the more difficult it is for governments to draw a red line. Jenkin also addresses the NBA’s complex relationship with China on issues like Hong Kong, another example of how financial ties can lead to compromising on democratic values, a position Jenkins calls “the anaconda in the chandelier.”

Watch full episode: The politics of the Paris Olympics

Season 7 of GZERO World with Ian Bremmer, the award-winning weekly global affairs series, launches nationwide on public television stations (check local listings).

New digital episodes of GZERO World are released every Monday on YouTube. Don''t miss an episode: subscribe to GZERO's YouTube channel and turn on notifications (🔔).

More from GZERO Media

- YouTube

The world is quietly being reshaped by a demographic time bomb: Birthrates are plummeting, and the global population is rapidly aging. By 2050, one in six people will be over 65. While the overall population is still increasing—driven by growth in developing countries like Nigeria and Pakistan—experts predict it will peak in about 60 years. The shift to depopulation will have huge implications for the future of work, healthcare, and retirement. So what can we do about it? On Ian Explains, Ian Bremmer breaks down the different strategies governments are using to try to get people to have more kids, particularly in East Asia, where the population crisis is severe.

The Puerto Princesa Forest Restoration Initiative is a project to plant more than 400,000 seedlings to restore Palawan forests destroyed by Super Typhoon Odette in the Philippines. It’s part of a larger global effort by the Priceless Planet Coalition, launched by Mastercard with Conservation International and the World Resources Institute, to fund the restoration of 100 million trees around the world. These projects extend beyond carbon sequestration — they’re aimed at creating economic opportunities for women in the region, enabling them to better provide for their families. Read more about how many local women and community members are leading the charge on nursery construction, maintenance, and seedling production.

- YouTube

Listen: The world is on the brink of one of the most fundamental demographic shifts in modern human history: populations are getting older, and birth rates are plummeting. By 2050, one in six people on Earth will be over 65, which will have a huge impact on the future of work, healthcare, and social security. On the GZERO World Podcast, Ian Bremmer sits down with Jennifer Sciubba, President & CEO of the Population Reference Bureau, to discuss declining fertility, the aging crisis, and why government efforts all over the world to get people to have more babies don’t seem to be working.

Republican U.S. Representative Matt Gaetz speaks at a campaign rally for Republican presidential nominee and former U.S. President Donald Trump in Henderson, Nevada U.S. October 31, 2024.
REUTERS/Mike Blake

President-elect Donald Trump’s unconventional picks for a number of important Cabinet positions in his second administration have set him on a collision course with the GOP-led Senate.

Accompanied by tugs, the LNG tanker "Hellas Diana" transports a cargo of LNG to the "Deutsche Ostsee" energy terminal.
Stefan Sauer/Reuters

While other countries in Europe still import small amounts of Russian LNG under long-term contracts, the EU broadly is looking to import more of the stuff from the growing American market.

Luisa Vieira

Cabinet-building has long been crucial for both the success of a presidency and the direction of the United States. From the presidencies of Abraham Lincoln to Donald Trump, the team often tells the tale of power. Publisher Evan Solomon looks at what Trump’s Cabinet picks are telling us all.