Want to avoid greenwashing label? Go from targets to action, track progress, suggests Catherine McKenna

November 07, 2021

Want to Avoid Greenwashing? Go From Targets to Action, Suggests Catherine McKenna | Global Stage

Everyone's talking about greenwashing at COP26. Why? For Catherine McKenna, Canada's former minister of Infrastructure and Communities, it's too easy to make commitments without having a process in place to deliver. Good words, she says, are no longer enough. "We need to understand how you're going to translate your targets into real action. And then we need to track that progress. That's exactly what governments need to do, but it's also what businesses need to do."

McKenna spoke during a live Global Stage event, "Climate Crisis: Is net zero really possible?" Watch the full event here.

After a season of upheavals, Chile goes back to the polls

Supporters of Jose Antonio Kast, presidential candidate of the far-right Republican Party, wave Chilean flags as they attend one of Kast's last closing campaign rallies, ahead of the November 16 presidential election, in Santiago, Chile, on November 11, 2025.

REUTERS/Rodrigo Garrido

This Sunday, close to 16 million Chilean voters will head to the polls in a starkly polarized presidential election shaped by rising fears of crime and immigration.

Viewpoint: When Chinese robots replace service jobs

A robot waiter, serving drinks at the Vivatech technology startups and innovation fair, in Paris, on May 24, 2024.

Magali Cohen / Hans Lucas via Reuters Connect

Imagine sitting down at a restaurant, speaking your order into your menu, and immediately watching a robot arrive with your food. Imagine the food being made quickly, precisely — and without a human involved, because the entire restaurant is fully roboticized.

Want to avoid greenwashing label? Go from targets to action, track progress, suggests Catherine McKenna

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Want to avoid greenwashing label? Go from targets to action, track progress, suggests Catherine McKenna

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Subscribe to GZERO Media's newsletter: Signal

More from GZERO Media

Why the next financial crisis might already be underway—and why no one’s talking about it.

Ian breaks down the history of economic bubbles–from tulips to tech–and asks whether AI is the next one to pop.

Think you know what's going on around the world? Here's your chance to prove it.

This Sunday, close to 16 million Chilean voters will head to the polls in a starkly polarized presidential election shaped by rising fears of crime and immigration.

GZEROMEDIA

Subscribe to GZERO Media's newsletter: Signal

Argentina’s president Javier Milei inherited inflation that was over 200%, but after 18 consecutive months of it falling, it now stands at just 31%.

Imagine sitting down at a restaurant, speaking your order into your menu, and immediately watching a robot arrive with your food. Imagine the food being made quickly, precisely — and without a human involved, because the entire restaurant is fully roboticized.