Sustainability

Want to avoid greenwashing label? Go from targets to action, track progress, suggests Catherine McKenna

Want to Avoid Greenwashing? Go From Targets to Action, Suggests Catherine McKenna | Global Stage

Everyone's talking about greenwashing at COP26. Why? For Catherine McKenna, Canada's former minister of Infrastructure and Communities, it's too easy to make commitments without having a process in place to deliver. Good words, she says, are no longer enough. "We need to understand how you're going to translate your targets into real action. And then we need to track that progress. That's exactly what governments need to do, but it's also what businesses need to do."

McKenna spoke during a live Global Stage event, "Climate Crisis: Is net zero really possible?" Watch the full event here.

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Smoke rises after an Israeli strike on Beirut's southern suburbs, following an escalation between Hezbollah and Israel amid the US-Israeli conflict with Iran, on March 6, 2026.

REUTERS/Khalil Ashawi

The Lebanese militant group’s strikes against Israel on Monday appear to have given the Israelis the pretext to launch a massive counter-attack, with the ultimate aim being to disarm the Iran-backed group once and for all.