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Want to avoid greenwashing label? Go from targets to action, track progress, suggests Catherine McKenna

November 07, 2021
GZERO Staff
Want to Avoid Greenwashing? Go From Targets to Action, Suggests Catherine McKenna | Global Stage

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Everyone's talking about greenwashing at COP26. Why? For Catherine McKenna, Canada's former minister of Infrastructure and Communities, it's too easy to make commitments without having a process in place to deliver. Good words, she says, are no longer enough. "We need to understand how you're going to translate your targets into real action. And then we need to track that progress. That's exactly what governments need to do, but it's also what businesses need to do."

McKenna spoke during a live Global Stage event, "Climate Crisis: Is net zero really possible?" Watch the full event here.

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