Trending Now
We have updated our Privacy Policy and Terms of Use for Eurasia Group and its affiliates, including GZERO Media, to clarify the types of data we collect, how we collect it, how we use data and with whom we share data. By using our website you consent to our Terms and Conditions and Privacy Policy, including the transfer of your personal data to the United States from your country of residence, and our use of cookies described in our Cookie Policy.
{{ subpage.title }}
How measuring nature at the DNA level unlocks financial growth
Katie Critchlow is CEO of NatureMetrics, a company that, well, measures nature. But how?
"We use eDNA; that's all the DNA that's left behind in the environment by every species because every species in the world contains DNA," she explains during the livestream discussion "Time for nature: Turning biodiversity risk into opportunity," hosted by GZERO in partnership with Suntory.
But the animals and plants you see, Critchlow points out, are only a tiny fraction of total life on earth. There's a lot of very small stuff too.
Those microbes, fungi, and nematodes are what matter most to business risk because they "drive the nutrient cycles and the carbon cycles and basically keep us all alive."
Learn more about this GZERO Media live discussion: https://www.gzeromedia.com/sustainability