Graphic Truth: Canadian national pride rebounds

Luisa Vieira

Since taking office, Donald Trump has repeatedly threatened the US’s closest ally, Canada, with high tariffs and statehood, sparking a surge of national pride among Canadians. The tension has manifested in symbolic acts of resistance: coffee shops renaming Americanos to “Canadianos” and premiers threatening to ban American products. New polling shows that this defiance isn’t anecdotal.

An Angus Reid poll conducted over the weekend reveals a dramatic shift in Canadian patriotism. Strong patriotic feelings increased from 49% to 59% in just one month. Canadian pride is up 12 points in British Columbia, 13 points in Quebec, nine points in Ontario, and a whopping 15 points in Atlantic Canada. The prairie provinces saw more modest increases, with Alberta up three points and Saskatchewan up four points, while Manitoba experienced a slight decline.

Despite a last-minute deal to delay 25% tariffs, the threat deeply unsettled Canadians. Given the US’s status as Canada's largest trading partner, potential tariffs could trigger a recession and imperil thousands of jobs. Accordingly, perhaps the poll’s most striking finding was that 91% of Canadians now want to reduce dependence on the US, prioritizing national economic independence over reconciliation.

More from GZERO Media

Annie Gugliotta

Is this the end of American soft power and, if so, how should allies respond? GZERO Publisher Evan Solomon explores the shuttering of USAID and the tariff taunts between the US and Canada.

Be sure to catch next week’s groundbreaking discussions on new technologies for global energy security in disruptive times live from the MSC Energy Security Hub at the BMW Foundation Herbert Quandt Pavilion. On Friday, Feb. 1: See the exclusive keynote by Fatih Birol, executive director of International Energy Agency, entitled “Europe’s Energy Power Struggle: Rising Demand and a New Competitive Landscape”, Join an expert panel as they discuss “Net Zero for Global Security? Geopolitics of Energy Transition and Hydrogen Trade,” featuring Leila Benali (Minister of Energy Transition and Sustainable Development of Morocco), Jennifer Morgan (State Secretary and Special Envoy for International Climate Action, German Federal Foreign Office), Rainer Quitzow (professor for Sustainability and Innovation, TU Berlin), Katherina Reiche (CEO, Westenergie AG; Chairwoman, National Hydrogen Council), Narendra Taneja (energy expert & chairman, Independent Energy Policy Institute). Saturday, Feb. 15 “Shaping Tomorrow’s Renewable Energy Paradigm in Times of Uncertainty,” the keynote by William Chueh, director, Precourt Institute for Energy, associate professor of materials science and engineering, Stanford University Plus many more panels and fireside chats. If you’re eager to explore how nations can boost their competitiveness, strengthen their economies, and create a future-proof society, sign up for our free livestream here.

Members of Mexico's National Guard queue to board a vehicle upon disembarking from a plane, after Mexican President Claudia Sheinbaum agreed with U.S. President Donald Trump to bolster border enforcement efforts in response to Trump's demand to crack down on immigration and drug smuggling, in Tijuana, Mexico, on Feb. 4, 2025.
REUTERS/Jorge Duenes