European small biz owners impacted by Ukraine war and COVID, says head of industry group

European Small Biz Owners Impacted by Ukraine War and COVID, Says Industry Expert | GZERO Media

What's the outlook for European small businesses these days?

Not as good as SME owners would like, according to Véronique Willems, secretary general of SMEUnited, an organization representing some 22.5 million European small businesses that employ almost 82.4 million people across 30 European countries.

In recent months, European SMEs have been hit by the double whammy of COVID spikes due to the omicron variant and now higher energy prices due to Russia's war in Ukraine, Willems explains during a livestream conversation on small businesses and pandemic recovery hosted by GZERO Media in partnership with Visa.

"I hear entrepreneurs who have tripled or more of their energy costs," she says.

"So the sentiment, let's say, is a big uncertainty at the moment." What about the EU's COVID stimulus program for SMEs? Willem points out that a lot of the funds have already been used for things like digitalization and green transition, which has been a big success, but complains that not all the money has gone to small firms.

More from GZERO Media

European Commission President Ursula von der Leyen delivers the State of the European Union address to the European Parliament, in Strasbourg, France, September 10, 2025.
REUTERS/Yves Herman

While the European Union has never been more critical, it is also facing a trifecta of divisive challenges.

In this episode of “Local to global: The power of small business,” host JJ Ramberg sits down with Chapin Flynn, Senior Vice President of Transit and Urban Mobility at Mastercard, and Mark Langmead, Director of Revenue & Compass Operations at TransLink in Vancouver, to explore how cities are making transit easier, faster, and more seamless for riders–an approach known as frictionless urban mobility.

United States President Donald J Trump awaits the arrival Saudi Crown Prince Mohammed bin Salman Al Saud at the White House in Washington, DC, USA, on November 18, 2025. Featuring: Donald J Trump Where: Washington, District of Columbia, United States When: 18 Nov 2025
Credit: Anna Rose Layden/POOL via CNP
A photo taken on September 14, 2024, shows seafood at Jimiya fishing port in Qingdao, China, on September 14, 2024. On September 20, 2024, China and Japan reach a consensus on the issue of the discharge of contaminated water from the Fukushima Daiichi nuclear power plant, and China states that it will gradually resume the import of Japanese aquatic products that meet the regulations.
(Photo by Costfoto/NurPhoto)