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Graffiti on a wall that says "fake."

Photo by Markus Spiske on Unsplash

Deepfake disclosure is coming for politics

With the 2024 election looming, the US Federal Communications Commission has proposed a first-of-its-kind rule requiring disclosure of AI-generated content in political ads on TV and radio.

The proposal came last Thursday, just a day before billionaire Elon Musk shared a video featuring an AI-generated voiceimpersonating Vice President Kamala Harris, now the presumed Democratic nominee for president, on his social media platform, X. In the video, the fake Harris voice calls Biden “senile” and refers to herself as the “ultimate diversity hire.”

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deepfake political adspolitics and aiai adsai politics2024 presidential electiondeepfake

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